Marriott International and Playa Hotels & Resorts Sign Agreement to Open Paraiso de la Bonita, a Luxury Collection Adult All-Inclusive Resort, Riviera Maya
Bethesda, Md. – June 5 – Following its recent announcement of successful growth in the luxury segment across the United States through conversions, Marriott International Inc. announced that it will work with the hotel operator Playa Hotels & Resorts to expand The Luxury Collection brand in the Mexican Caribbean, with Paraiso de la Bonita, a Luxury Collection Adult All-Inclusive Resort, Riviera Maya. Set to open in late 2024, the resort will be situated on 14 acres of lush natural landscape, nestled between a mangrove reserve and the pristine waters of the Mexican Caribbean.
“We are delighted to expand the footprint of The Luxury Collection in Mexico and can’t think of a better company to do so than Playa Hotels & Resorts,” said Laurent de Kousemaeker, Chief Development Officer for Marriott International in the Caribbean and Latin America. “Paraiso de la Bonita will continue to deliver on The Luxury Collection promise of providing access to the most fascinating and sought-after locations on earth, while offering unparalleled amenities and service that discerning global explorers have come to expect from the brand.”
The property is located in Puerto Morelos, a picturesque fishermen village, which is just 20 minutes away from Cancun International Airport, yet a world apart from the popular and bustling tourist spots nearby. The resort is anticipated to feature 100 oversized, stylish oceanfront suites, as well as an array of amenities, including an expansive 22,000 sq. foot spa. In line with the brand’s commitment to showcase local gastronomy and provide unique, locally inspired dining experiences, the resort is anticipated to have three restaurants, including one with a 5,000-bottle cellar, as well as a sushi and ceviche bar. To provide an even more exclusive experience, there will be a separate building within the property that will act as a “resort within the resort” with 10 suites with private plunge pools and beach access, an intimate exclusive pool, and two dedicated restaurants with a private chef.
“Paraiso de la Bonita, a Luxury Collection Adult All-Inclusive Resort, Riviera Maya is the result of Playa's strategic initiative to offer our customers differentiated concepts in the all-inclusive segment. We are excited to continue expanding our managed portfolio alongside Marriott International. The demand for luxury all-inclusive products has been growing significantly, and we are proud to lead this transformation,” commented Fernando Mulet, Executive Vice President and Chief Investment Officer for Playa Hotels & Resorts.
This signing reinforces Marriott’s strength in conversion-friendly brand offerings, a model that provides owners and franchisees greater flexibility and cost-savings, while leveraging the power of Marriott’s global hospitality platform. The company anticipates substantial conversion opportunities within the luxury segment for The Luxury Collection brand, adding to its diverse portfolio of conversion-friendly brands spanning various brand segments, including Autograph Collection Hotels, Tribute Portfolio, Delta Hotels, and Four Points by Sheraton.
The upcoming addition of Paraiso de la Bonita, a Luxury Collection Adult All-Inclusive Resort, Riviera Maya further strengthens Marriott International's portfolio of luxury and adults-only all-inclusive resorts, including Sanctuary Cap Cana, a Luxury Collection Adult All-Inclusive Resort, Punta Cana and Almare, a Luxury Collection Adult All-Inclusive Resort, Isla Mujeres. With this signing, Marriott International continues its expansion path in the Caribbean and Latin America and solidifies its position as a key player in the hospitality industry by redefining the all-inclusive luxury segment.
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,900 properties across more than 30 leading brands in 141 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
About The Luxury Collection® Hotels & Resorts
The Luxury Collection® is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's charms and treasures. Originated in 1906 under the CIGA® brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of over 110 of the world's finest hotels and resorts in 40 countries and territories. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information and new openings, visit theluxurycollection.com or follow Instagram and Facebook. The Luxury Collection is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
About Playa Hotels & Resorts N.V.
Playa Hotels & Resorts N.V., through its subsidiaries (NASDAQ: PLYA, "Playa"), is a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations in Mexico, Jamaica and the Dominican Republic. Playa currently owns and/or manages a total portfolio consisting of 24 resorts (9,027 rooms) under the following brands: Hyatt Zilara, Hyatt Ziva, Hilton All-Inclusive, Tapestry Collection by Hilton, Wyndham Alltra, Seadust, Kimpton, Jewel Resorts and The Luxury Collection. Playa leverages years of all-inclusive resort operating expertise and relationships with globally recognized hospitality brands to provide a best-in-class experience and exceptional value to guests, while building a direct relationship to improve customer acquisition cost and drive repeat business. For more information, please visit www.playaresorts.com.